Hi folks! It has been embarrassingly long since we last wrote something, but rest assured it isn’t because the Wild Parrot crew has been slacking. It has been quite the opposite, and to get you the full view of the latest happenings, this will be a split blog between the two of us. So let’s get to the update!
Last Saturday a friend and I each spent $31.50 to drink beer for three and a half hours. The event was called the California Beer Festival, which is one of a growing number of largish, beer-centered events. For those of you who are not familiar with how these things typically go down, this is the gist: stand in line to get a 3oz pour, drink that beer, go to the next booth and repeat. There are food trucks and vendors scattered around along with some kind of live music. I am going to review this experience from two angles - the beer drinker and the brewery owner.
After a hard-fought battle between a set of pretty decent names for our mascot, the top vote getter was Elroy! It was a contentious battle with Squawky McSquawkface supporters feeling they were not given a fair shake by the PNC (Parrot Naming Committee). Wally Pils argued that Elroy, being the combination of the names of the two brew-children, was too “establishment” to be the face of Wild Parrot Brewing Company. Things got so heated that the “Pils Pals” threatened to walk out of the convention in protest. But Elroy, Wally Pils, and McSquawkface agreed on a “Lagers Forward” platform, unifying the party and setting them up for the fight ahead.
As we continue to work on the “larger financial aspects” of the brewery, which is a subject that makes our lawyer nervous for us to even mention, we get to come up with fun things to write about that don't involve federal regulations. While on vacation this past weekend we got to talking with the Wild Parrot in-laws about the brewery and ideas for blog material. We mentioned that we thought it would be a cool idea to have a contest to let our lovely and good-smelling blog readers name the mascot. However, given the way those naming contests have gone in other instances (we’re looking at you Boaty McBoatface), we aren’t too sure if trusting the beer-loving public is the greatest idea.
A while back my dad told me about some brewery that makes pretty crappy beer but makes a killing selling merchandise because they name their beers things like Torching Tushy Tripel and Pants Snake Pils (not the actual names but you get the idea). Apparently, the same people that like beers named by 7th graders are the same people that don’t mind wearing shirts that only middle-schoolers find funny. While we don’t plan on marketing to the coveted preteen market, throwing our logo and mascot on a few pieces of clothing sounded like a pretty cool idea to promote the brand (and get a bit of revenue) while we keep working on the larger financial aspects of starting the brewery. So we did it!