Let's Try This Again

Woo boy, that’s some bad beer.  

I really wanted to write a blog about how beer made from a can of goop is just as good as a beer produced in a 170 year old brewery that created the original pilsner.  Alas, that is not going to happen.  In my years of brewing beer, I have had to dump 2 kegs down the drain.  One was due to an unfortunate airlock-into-the-fermenter accident and the other was when fermentation temperatures got out of whack.  Welp, now I’ve dumped 3.  

A couple of weeks ago I brewed up a Mr. Beer kit to see if it their claim of it producing the “best beer I’ve ever tasted” was true.  The plan was to put their Grand Bohemian Czech Pilsner up against Pilsner Urquell in an epic showdown.  The first hiccup occurred when the local supermarket, which has a pretty beer fantastic selection, failed to stock the competitor.  The second hiccup came when I transferred the Mr. Beer pilsner into a keg and gave it a taste.  Deary me, it tasted awful.  I am familiar with what produces some off-flavors, but the culprit of what gave this beer the smell and taste of swamp leather eludes me.  On the plus side, it was extremely clear and contained alcohol.

Since “user-error” cannot be ruled out 100%, this experiment is getting a second try.  Last night I brewed a red lager and during a few free minutes, busted out the second Mr. Beer recipe kit - the Aztec Mexican Cerveza - and brewed that as well.  Directions were followed to T and the stamp on the can said "Best By Jan 2016."  Corona, you better watch your butt.  Instead of using the questionably-stored packet of yeast that Mr. Beer provided, I used some of the fresh and healthy yeast that was used in making the red lager.  The downside is this beer won’t be ready in the 2 weeks that Mr. Beer promises.  The upside is that it stands a much better chance of not being dumped down the drain than the first attempt.

Quick Update - The draft of the business plan is done.  There are some edits and probably a few things to add, but the draft is done.  To put this into perspective, I took a business plan writing class at Pasadena City College when the brew-toddler was a brew-9th-month-old.  He is 3 ½ now.  Next, a few kind folks will read through it and give comments.  Then it is lawyer time to get some investor documents drawn up!

In other exciting news, our trademark made it through the first big hurdle at the USPTO and we now get to wait 30 days to see if somebody will oppose it.  Please don’t oppose it.

Finally, it’s football season and phase 1 of the logo redesign is in field goal range.  But field goals are boring so it is TD or bust.  And then we are going for 2.  And after that, an onside kick.  This first phase is the development a mascot/character portion of the logo, which will be the iconic image of the brewery.  The second phase involves custom lettering to create the fully composed logo.  The lettering portion isn’t moving forward until the trademark is solidified, so we are about 3 weeks from kick-off on that.