In the last blog post we released our Wild Parrot mascot and in this post we are releasing the concept drawings for the pub . . . So much graphical excitement! This was an exercise in creating a visual representation of our design vision. All that good stuff we talked about in the two previous blog posts (here and here) on the Oyster method and our pub-related goals culminates (well, digitally at least) with these renderings. We created a prototypical space as a placeholder since it isn't yet time to find and design an actual location. Here is what we came up with:
If the brewhouse is the heart of the brewery, the bar is its liver. It takes customers, adds alcohol to their blood, and leaves them happier then when they arrived. Trust me, I majored in psychology. To maximize the liver function, the bar should be the focal point and place that people see in their mind when they think of the pub. Other than good beer and a beertender that is knowledgeable, funny and personable (this is a big thing if you’ve been to a beer bar and immediately felt either intimidated or looked down on by the person serving you) the physical appearance and feel are what get people coming back. To give our bar a unique touch, one idea is a “nest” hanging above it. This will be a funky and unique art piece that shows people where to go as soon as they walk in the door. We also have a super-graphic of our mascot on the wall along with a huge map of the LA area, where people can put pins on locations where they have seen wild parrots!
A critical design component mentioned in a previous post is the connection between the pub area and the brewery. In this graphic we have shown the fermentation tanks in plain view from the main seating area with a pony wall acting as a divider and secondary bar seating space. Depending on local codes, we could open it up even more so that the seating and tanks feel like they are sharing one contiguous space. The small possibility that a rowdy patron will try to open up one of these vessels and attempt to consume 600 gallons of unfinished beer may keep regulators from allowing us to have the tanks alongside the tables.
You’ve inhaled a brat, finished your beer and are ready for another but your snotty-nosed toddler is screaming because he is wearing pants. How do you fight this irrational but totally predictable behavior? You could: A. Give in, take him home and let him run around pantless until he starts complaining about his shirt. B. Get another beer, escort this hellion to the pub play area and distract him with toys while you watch the 4th quarter of the Raiders game.
So there it is, our idea and hope for what the pub will look like. I think these renderings came out marvelously and really show the cool, neighborhood hangout vibe that we want. My friend/architectural consultant Jed Donaldson put in an extraordinary amount of time into this work and these images represent just a fraction of the work he did. From working on the flow of the space to coming up with examples of great pub design, he constantly outpaced my expectations. Now only a few hundred thousand things stand between us and this coming to life!